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Visit Amsterdam

Amsterdam is the capital city and most populous city of the Netherlands. From its humble beginnings as a 13th-century fishing village on a river bed to its current role as a major hub for business, tourism, and culture, Amsterdam is the centre of culture and commerce.

Discover Amsterdam

Sign up for a tour or excursion to discover a side of Amsterdam you might never see on your own. For example, a canal cruise is an absolute must for every first-time visitor. The history of Amsterdam is intimately connected with water. Its 165 canals were created over the centuries to stimulate trade and transport and reclaim land to expand the city. They define the city’s landscape and in 2010 Amsterdam’s canal ring was recognized as a UNESCO world heritage site. Besides providing a stunning backdrop to the city’s historical centre, floating down Amsterdam’s canals is one of the most memorable ways to discover the city. Whether you’re a first-time or frequent visitor, everything in Amsterdam seems a bit more magical when viewed from a boat.


Amsterdam’s oldest art dates back to the 13th century and to this day Amsterdam is the place to be for art and culture lovers. There’s something for everyone, so immerse yourself in the huge selection.

Amsterdam is home to an enormous number of museums. Almost everyone knows the Rijksmuseum, the Van Gogh Museum and the Anne Frank House. But there are so many more interesting museums, galleries and exhibitions that are worth visiting.

Culture is the beating heart of Amsterdam. The city is brimming with creativity. Every day you can enjoy a dose of culture at the many theatre and dance performances, concerts and exhibitions that can be seen in Amsterdam.

Food & Drinks

From sophisticated cuisine to fast food, Amsterdam has it all. In Amsterdam there are so many ways to eat or drink out: romantic, hip, vegetarian or exclusive. There is a restaurant for every taste and every company.


Money doesn’t make you happy. Fortunately, shopping does! Amsterdam is a Valhalla if you like shopping. Put on comfortable shoes and get ready to make meters through the fantastic shopping areas of Amsterdam with the best shops in the city.

In Amsterdam’s shops, shop for clothes by established international designers and young, up-and-coming Amsterdam talent. Go to The 9 streets for trendy labels and exclusive boutiques or browse the Kalverstraat for the big fashion brands. Mix and match your wardrobe with the latest fashion and unique vintage finds. In short: shop until you drop!

I Amsterdam City Card

The I Amsterdam City Card is the smartest and most affordable way to explore Amsterdam. It gets you free entry to all the best museums and attractions, unlimited use of GVB public transport (so you can go wherever you like for free), great discounts, free giveaways and special offers – all included in a single card.  And it doesn’t stop in Amsterdam. Get out of town and discover the charms of the surrounding area, including historic Haarlem, the harbour village of Enkhuizen, the Amsterdam Castle Muiderslot, perfectly preserved Zaanse Schans and picture perfect Volendam/Marken. Check out the website of IAmsterdam for more information about the possibilities and costs.


For such a big city, Amsterdam still has a lot of greenery. Find out where to spot wildlife, what the best picnic spots are or get to know the city from the water. Would you like to get out of town for a short trip? Then go for a walk through the dunes or admire the dazzling colours of the flower bulb fields in the spring.